ABSTRACT
The research examines digital payment platform effects on behavioral intention, using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. This research utilizes Perceived Enjoyment, Effort Expectancy, Social Influence, Facilitating Conditions, Perceived Risk, Financial Risk and Trust constructs to study their impact on user Behavioral Intention. Ninety-seven respondents who used digital payment platforms or similar online payment services provided primary data. In this study, R 4.4.2 was utilized for structural equation modeling. The hypothesis testing results strongly support the applicability of the UTAUT2 model in explaining users' behavioural intentions toward digital payment platforms. All sixteen hypotheses were supported by statistically significant p-values (all below 0.05) and positive path coefficients. Key constructs such as Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Conditions (FC) showed a significant direct influence on Behavioral Intention (BI), with FC (β = 0.714) and PE (β = 0.692) exerting the most potent effects. Additionally, constructs like Perceived Risk (PR) and Financial Risk (FR) also significantly impacted BI, reflecting that concerns over security and monetary involvement are critical in user decision-making.
