ABSTRACT
This research is an analytical study of the aesthetics of the city’s art in the form of written text, such as calligraphy, typography, graffiti and other types of art that involve the use of Arabic letters. This research also studies the impact of this art on Arabian cities by examining how they are influenced by intellectual and religious thoughts and by studying the impact of art on society.
In the present era, Arabian cities are drifting away from their local identity and have started to take an international path that is influenced by existing ideas, elements, volumes, typographies, ornamentations, colours and materials that coincide with globalisation. Given that Arabs have calligraphy that can be used to protect local identity and can be contemporised, this issue can be ameliorated by portraying the beauty of local identity through calligraphy and using it to enrich Arabian cities and protect their cultural identity.
This study hypothesises that using urban text art in Arabian cities reveals their beauty and the richness of their heritage and helps in maintaining their local identity. It is also considered to be one of the only art styles that uses calligraphy and carries a significant and pure ideology associated with Arabian culture.
Thus, highlighting the importance of urban text art in Arabian cities is a way of ensuring that a city’s national identity and specificity can continue to exist. Arab nations are in dire need of this, especially in light of the challenges they face, as it will enable them to adhere to their culture and traditions. This is considered an urgent requirement to help these nations defend and maintain themselves because their cultural heritage is still suffering from neglect, given the lack of awareness among people. It is also important that urban text art be integrated into the educational system, as it constitutes a coherent whole in terms of the knowledge and goals on which it is built.
