ABSTRACT
Previous research using a student population reported a relationship between personality and Individual Entrepreneurial Orientation (IEO). This study attempts to address this area of interest in more detail by investigating where there might be a difference between students who already have an established venture (Entrepreneur students) and those who have not as yet put their plans into action (Non-entrepreneur students). This study compares total IEO score and 4 out of 8 Lumina Spark aspects of personality between Entrepreneur students and Non-entrepreneur students. A sample of 292 students in 18–26 year age range from the Bina Nusantara University (BINUS) in Indonesia, consisting of Entrepreneur students (n = 146) and Non-entrepreneur students (n = 146) was administered IEO and Lumina Spark questionnaires. The IEO questionnaire measures Risk taking, Proactiveness, and Innovativeness. The Lumina Spark questionnaire is a psychometric instrument that uses the Big Five personality model as its cornerstone and a Jungian lens to inform the model. It measures 8 aspects: Inspiration Driven, Big Picture Thinking, Extraverted, Outcome Focused, Discipline Driven, Down to Earth, Introverted and People Focused. Independent T-tests showed statistically significant differences in total IEO, Risk-taking and Innovativeness dimensions of IEO, also in Big Picture Thinking, and Extraverted aspects of personality. In view of the practical implications that can be derived from the study, the subsequent discussion refers to the importance of awareness about IEO and personality in entrepreneurial education.
