ABSTRACT
This research investigated the differences in shame and guilt emotions between old and young generations of the Buginese. The aim of the study was also to identify the cultural values associated with the socialisation process around shame and guilt. The research used mixed methods. Forty-five people from the older generation (mean age = 70.98) and 45 people from the younger generation (mean age = 19.31) were involved. Shame and guilt emotions were evaluated using TOSCA 3, together with interviews about the socialisation of their cultural values. The findings showed that the older generation experienced stronger shame and guilt emotions than the younger generation, and this happened because of differing cultural socialisation processes. Although both generations reported parents and school as primary agents of socialisation in developing their cultural values related to shame and guilt emotions, the older generation also felt the community to be a crucial agent of such socialisation. The community taught them about cultural values and increased their cultural knowledge. Thus, stronger shame and guilt emotions emerged as a result of deeper knowledge of cultural values promoted by a community-based socialisation process.
