ABSTRACT
Each society and each historical period have produced their respective ideologies and technologies of regulating people’s relationships with their own selves. These provide the principles for good and righteous conduct that connects individuals to the order of production (that is to actual economic and power relations) in a satisfactory way. Among others, psychology fulfilled this function since the end of the nineteenth century, when Western capitalism expanded and modernized. More specifically, the role of psychology was to embed or frame the imperatives of good and righteous living in a medical discourse of truth and to reinterpret it through dimensions of normalcy and pathology (see Foucault 2002, 2006; Miller and Rose 2008; Rose 1990, 1996a, and 1996b; Cushman 1995).
