ABSTRACT
Low-stakes slot-machine gambling has become the revenue mainstay of the gambling industry in North America, Australia and Europe, and legal access to the activity continues to expand in these jurisdictions as governments seek ways to bolster budgets without raising taxes. Yet as worries of domestic ‘market saturation’ arise, and as the economic recession slows the rate at which casinos replace old machines with new ones, stakeholders in technology-driven gambling are ramping up their efforts to secure new markets abroad. The Far East, with over four billion people and under 30,000 slots, is regarded as the most promising foreign frontier for the spread of machine gambling (Wee 2010) 1 .
