ABSTRACT
The reshoring phenomenon in both the European Union and the United States is a ‘hot’ topic as Industry 4.0 is shortening global value chains and new players from emerging markets are aggressively entering the global arena. Securing a strong and competitive industrial base is a focal requisite for advanced economies to remain competitive in today’s business environment. An online survey of buyers and purchasing managers from companies located in France and Western Europe. The Veneto region is located in the north-east of Italy and has for decades been the heartland of Italian manufacturing, hosting a variety of industries that emerged in the post-Second World War period; it has been part of the so-called Third Italy. There is evidence that previously offshored activities are being reshored back to Veneto. In Baden-Wurttemberg, the manufacturing industry records a higher share of value added than in any other German state.
