ABSTRACT
Productivity gains might be substantial, opening up opportunities in every industry. At the same time, such changes present a number of challenges, the most significant being increasing job substitution and social inequality. The world of digital technologies is commonly linked to what is called ‘Industry 4.0’. The difficulty in defining the phenomenon is partly due to the different perceptions that companies and stakeholders hold regarding digitization and I4.0. The main barriers to create value from data management and analytics are mainly managerial and cultural at the firm level rather than related to the technology itself. Overcoming such barriers could lead to an improvement in firms’ intellectual and human capital, which might benefit both businesses and individuals. Furthermore, the impact of data management is not limited to already existing business models; it can also enable the creation of brand new data-driven business models.
