ABSTRACT
This chapter is a case study looking at how neo-Nazis attempt to rearticulate the beliefs, desires, and fears of a particular group (in this case, online gamers) that they are targeting for recruitment in order to make them seem to fit neatly into a white supremacist worldview. It is intended to serve as a template to help anti-racist activists and academics combat fascism and white supremacy more effectively by helping them to understand the rhetorical strategies that they will be facing.
