In this chapter we extend the breadth of the assessment of whether or why Responsible Research and Innovation (RRI) is carried out to include the concepts of how and how much RRI should be undertaken. We propound the concept of RRI intensity level (RIL) as a method of selecting what type and how much RRI activity is feasible, appropriate and effective. We propose an approach to defining the RIL based upon assessments of both the anticipated technology readiness level and the innovation potential of the research to determine the choice and scale of RRI activities undertaken.