The dominance of quantifiable measurable phenomena over qualitative, less tangible aspects of experience is simply a provisional, although ubiquitous, discursive artifact—a story no more necessary or truthful than any alternative view. The ways in which this story, our current paradigm, has been created and reinforced, can be understood through the concept and methodology of Critical Discourse Analysis (CDA), which foregrounds language as being the prime site of the enactment and recreation of ideology, and lends itself for the analysis of power relations and the idea of values in education, impact assessment and social change.