ABSTRACT
In 2005, Denmark's museum landscape included three small state-approved cultural-historical museums at Lolland-Falster (two of which were more than 100 years old) and staffed by a heterogenous workforce. Two of the museums were responsible for the heritage and archaeological management of the 13 municipalities of Lolland-Falster in Storstroem County. Following municipal reforms in 2007, the Danish County model was abandoned, and the 13 municipalities merged into 2. When the Ministry of Culture subsequently called for voluntary museum mergers, the three museums successfully merged into today's state-approved cultural history museum, Museum Lolland-Falster, in 2009. The new museum is responsible for local cultural heritage and is equipped with professional staff. In 2023, Museum Lolland-Falster is now part of new collaborations and partnerships at local, regional, national and international levels. The Director and Board plan to continually develop and upgrade the museum, transforming it from a traditional institution into a robust, flexible and project-oriented organization. This chapter examines how the museum can establish its role as a strong player in the strategic and cultural development of Lolland-Falster in cooperation with local municipalities and with the involvement of new stakeholders and audiences. The museum, headed by the director and boasting a prime location at the center of the Baltic Sea region, should be able to evolve in response to significant international developments.
