ABSTRACT
Servitisation refers to a solution-seeking process that occurs through the supply of comprehensive product-service systems, enabling value co-creation with customers and other actors. For resource-dependent forest industry businesses, servitisation is seen as a pathway to seek competitiveness and enhance the development of a circular bioeconomy. Servitisation creates opportunities for uptaking service-based new business models and increasing sustainability for the development of a circular bioeconomy. Traditional product-based business models see customer value to be delivered by suppliers to customers. Consequently, services have typically been considered a separate value component for tangible products. Based on academic literature on services, business models, and forest industry businesses, this chapter discusses the potential for sustainable servitisation in a circular bioeconomy. Two business cases connected to the pulp and paper and sawn wood value chains are employed as practical examples.
