ABSTRACT
The world's first integrated sports impact company, 17 Sport, operates at the intersection of sport, business, and purpose. Our name is inspired by the 17 Sustainable Development Goals. Goal 17 centers around strengthening worldwide partnerships and cooperation and these are central to our guiding principles as an organization. When building a collaborative team around any Purpose-driven initiative in sport, it is optimal to involve a broad range of stakeholders—identify people and organizations that are intentional, aligned around the SDGs, and are committed to doing good while doing well. Given its intrinsic values and engagement power, sport is a valuable tool for the achievement of multiple SDGs using one medium. As the author discussed in this chapter, 17 Sport believes that by convening various stakeholders around a shared mission, sport has the potential to make an even bigger impact. The best results are achieved by building teams comprising multiple stakeholders including corporate partners, sports properties, athletes, fans, staff, impact partners, and impact advisors.
