Artificial intelligence (AI)-driven devices have increasingly become mediators of our social, cultural, economic, and political interactions. The appearance of more nuanced and sophisticated aspects of diversity, as well as the emergence of new ways of thinking about identity, require that the notion of AI ethics establishes new tools and strategies for supporting and advocating diversity and inclusion in contemporary AI developments. This chapter introduces the theoretical lens of intersectionality and discusses how AI ethics can benefit from insights of intersectionality. It presents concrete examples depicting the challenges of AI to underscore the new and different insights intersectionality generates for AI ethics. The chapter focuses on the AI’s twofold functionality within the disinformation sphere: AI as referable to complex algorithmic models allowing to automatically generate, detect, and mitigate false contents online and impact on public opinion.