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Social media and consumer power
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Chapter

Social media and consumer power

DOI link for Social media and consumer power

Social media and consumer power

Opportunities and challenges for digital marketing activities
ByAgostino VolleroORCID Icon, Chiara ValentiniORCID Icon
BookContemporary Issues in Digital Marketing

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Edition 1st Edition
First Published 2021
Imprint Routledge
Pages 11
OA Funder Jyväskylä University School of Business and Economics (JSBE)
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