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‘Interesting but scary’
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Chapter

‘Interesting but scary’

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‘Interesting but scary’

Customers' perceived value of MyData
ByHeidi HaapioORCID Icon, Outi UusitaloORCID Icon
BookContemporary Issues in Digital Marketing

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Edition 1st Edition
First Published 2021
Imprint Routledge
Pages 11
OA Funder Jyväskylä University School of Business and Economics (JSBE)
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