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Understanding Big Data and its application in the digital marketing landscape
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Chapter

Understanding Big Data and its application in the digital marketing landscape

DOI link for Understanding Big Data and its application in the digital marketing landscape

Understanding Big Data and its application in the digital marketing landscape

ByStephen SingarajuORCID Icon, Outi NiininenORCID Icon
BookContemporary Issues in Digital Marketing

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Edition 1st Edition
First Published 2021
Imprint Routledge
Pages 13
OA Funder Jyväskylä University School of Business and Economics (JSBE)
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