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The antecedents and outcomes of online consumer brand experience
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Chapter

The antecedents and outcomes of online consumer brand experience

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The antecedents and outcomes of online consumer brand experience

ByJoel KonttinenORCID Icon, Heikki KarjaluotoORCID Icon, Aijaz A. Shaikh
BookContemporary Issues in Digital Marketing

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Edition 1st Edition
First Published 2021
Imprint Routledge
Pages 12
OA Funder Jyväskylä University School of Business and Economics (JSBE)
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