ABSTRACT

User experience design is a key aspect of all digital engagement. This chapter uses the Hidden Cities apps and platform as a case example for how locative app designers and technologists work with academic partners to create products that engage directly with historic urban environments. It considers how such digital projects can incorporate evaluation tools that provide information on user experience, thus enabling a feedback loop to inform the underpinning research. Through the lens of digital placemaking, the chapter also explores the main factors involved in the process of making locative digital public-facing history apps. Digital placemaking offers a range of powerful opportunities to add value to public spaces, in ways which can translate into economic growth, cultural prosperity and improved amenity for local communities. Digital placemaking should be viewed as a flexible and holistic practice with a set of creative tools, methods and approaches for those seeking to positively affect the public realm. Like placemaking, the practice is collaborative and context-dependent, requiring multi-stakeholder engagement for best success.