Miguel Maduro and Joseph H.H. Weiler critically reflect on the 2016 FIFA governance reforms. Drawing on their experience as Chair and Member of the Governance Committee, they narrate some episodes that demonstrate that the dominant culture at FIFA was stronger than the formal institutional safeguards put in place by the governance reforms. Their contribution alerts us to the limits of both self-regulation and a rule-based approach to good governance. It also seriously questions FIFA's ability to reform itself.