Leonie Heres examines the underexplored role of leadership, and especially ethical leadership in good governance in sport. Focusing on ideational as well as personal aspects of governance, she makes the case that codifications of good governance must be accompanied by ethical leadership, if they are to effectively and sustainably safeguard the moral values and norms of sports, both on and off the field. Effective ethical leadership in sports requires visible role modelling, two-way communication about ethics, and consistent and just reinforcement of norms and values.