ABSTRACT
Discussing the media combination means being interested in the combination and integration of media types in particular media products of qualified media types. All media transformation relies on two interrelated aspects: transmediation and media representation. The analysis of transmediation investigates the interplay between medium specificity and transmediality, asking how transmedial concepts and structures of a source media product are reconstructed in the target media products in a media-specific way. Media representation is sometimes discussed as an intermedial reference. By representing other media, media products almost by necessity draw on the history and content connected with the represented media. A literary text which focuses on visual and aural perception and frequently changes point of view is perceived as having filmic traits. A film can be analysed as transmediation if we analyse the adaptation process that turns a novel into film.
