The spike in protests in Morocco following the Tunisian Jasmine Revolution of 2010 has not only led to increased protests for further democratisation, but also widened political opportunities for feminist causes. However, given that social movements strategically frame their messages and demands to effectively resonate with the public, what implications does strategic framing have on women? This chapter engages political opportunity and social movement framing literature in order to examine gender dynamics within the February 20 Movement (F20), the main organiser of protests during the Arab Spring in Morocco. Interviewees make clear that feminist activists were increasingly active in the F20 movement, but their demands for gender equality were not. The chapter will use narratives from F20 activists and focus on how women's demands for gender equality were self-censored by the F20 in order to resonate with a conservative public. The chapter will demonstrate that women's demand for gender equality were strategically relegated in order to maintain narrative fidelity and internal consistency of the movement's justice frames and overarching goal of a democratic parliamentary monarchy.