ABSTRACT

Business schools can seize the moment to emerge stronger and more relevant than before. But they need to change and without delay. Fully integrated, online courses that leverage the power of cloud computing, data analytics, machine learning and artificial intelligence offer business schools the chance to simultaneously improve curriculums and reach more students. Indeed, some schools are already experimenting with subscription-based offerings for certain courses in a bid to expand access. The most enlightened business schools already understand this dramatic change in employment patterns and are doing much more to build a culture where learning is a continuous journey. If business schools successfully manage this transition, they will also be far better at helping the leaders of tomorrow develop the skills and expertise they need to make an impact. Business schools can help accelerate the change by putting purpose at the heart of student’s career ambitions.