ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book seeks to strike a balance between detailing media uses and communication practices for social change organizing while highlighting the particular contexts that make non-governmental organization (NGO) advocacy necessary. It analyzes an important aspect of contemporary NGO relations: NGO-business partnerships. The book offers a comparison between two NGOs and their migration rights programs with a focus on NGO journalism. It also analyzes a new development in NGO media communication with her study of the use of explainer animations by Building Resources Across Communities in Bangladesh. The book develops a new theory for understanding media activism that is based in the South African NGO experience. It reveals what NGO practice has to offer social change theorizing by underscoring the important place these organizations occupy in global civil society.
