ABSTRACT
Climate change has been a contentious issue that has spawned large-scale social protests. Increasingly, environmental non-government organizations (henceforth, ENGOs) has been organizing activities to garner social support to mitigate climate change problems. To make their social change missions possible, ENGOs have relied on ICT-enabled resource mobilization, an essential capacity building strategy to build their organizational financial, human resources, networking, and technological capacities. This text mining study offers detailed descriptions and analyses of climate change ENGO’s official websites in the U.S. to understand their approaches, strategies, and visions related to their technology-enabled capacity building activities to foster the awareness, knowledge, attitudes, and behaviors among many stakeholders. Using the findings from this text mining study, we explore the relationships between ENGOs’ size and their ICT-enabled resource mobilization strategies. This study selected 44 U.S. climate change environmental non-profit organizations from the directory of GuideStar and Google searches. Word cloud analyses found that volunteer recruitment is the main strategy to mobilize human resources, email, cell, and newsletter were used to mobilize technological resources, while networking with local communities, schools, and businesses also plays a significant function. The size of ENGOs has effects on their resource mobilization strategies to build their capacities to accomplish their social change goals. Discussions and implications are provided.
