ABSTRACT
This chapter is devoted to the presentation of the new vision, concept, and managerial mechanism: managerial synapse. First are discussed the components of the managerial synapse: the manager as the most important company stakeholder and the relevant stakeholder treated as an essential component of each company. Two new important elements for understanding the original vision of this research are presented: stakeholder relevance and relevant stakeholder. The two types of stakeholder relevance – constructive relevance and protective relevance – are separated and analyzed. For relevant stakeholders, there are seven features that differentiate it from salient and key stakeholder concepts currently used by specialists.
Based on these elements, the managerial synapse is defined as an innovative managerial mechanism introduced in recent decades, especially in multinational corporations, large companies, and important projects, which uses a range of approaches; see, for example, customer relationship management and supply management chain. The innovative character of managerial synapses consists in a change of the management paradigm. Traditionally, organizational management is based predominantly on subordination, a rigid, hierarchical, top-to-bottom relationship. The managerial synapse is based on a win–win relationship, collaboration, and real partnership between the parties.
Next are presented the main elements regarding the content and characteristics of the managerial synapse: specificity, psychological, cultural and economic background, stakeholder trust as a crucial element for synapse, synapse classification and characterization, main advantages and limits, and the necessity and specific benefits of managerial synapse in the pandemic context.
