ABSTRACT
There is a growing interest in academia to understand the logic of value creation. However, established views of value creation – namely, goods-dominant (G-D) and service-dominant (S-D) logic – ignore one important value creation ingredient. This important ingredient and driver of value creation is data. Therefore, we introduce data-dominant (D-D) logic and provide a comparison between the roles of goods, services, and data in D-D and related G-D and S-D logics. We then introduce several practical examples of how value creation following D-D logic impacts public service innovations. Drawing on the presented examples from Rwanda, from Finland, and from the United Kingdom, we present seven foundational premises of the emerging D-D logic. An understanding of D-D logic will benefit decision-makers in public administration, as well as academics and practitioners of public sector innovation.
