ABSTRACT
In the Digital Age, technological advancements are moving extremely fast, and the competitive landscape is complex, unpredictable, and constantly changing, so companies face the challenge of embracing digital transformation to keep pace with change and remain competitive. However, there are no standard road maps for digital transformation, and companies need to overcome several obstacles to make digital transformation successful. The real challenge is to develop and facilitate the step-by-step implementation of a company’s digital strategy and share a digital plan that aligns the company’s strategic vision and employees’ ambitions.
An emerging organizational practise is Innovation Labs, which can be seen as a valuable response to the needs of organizations in developing digital strategies and promoting digital adoption.
The chapter draws on the findings of a literature review on Innovation Labs and digital transformation and an exploratory case study conducted in an Innovation Lab to gain new insights into the role of Innovation Labs as facilitators of organizational digital transformation.
The chapter describes the key features and functions of Innovation Labs and shows how they promote digital capabilities and digital transformation processes and strategies in organizations.
