ABSTRACT
Godzilla is Japanese cinema’s most famous monster and has appeared in over 30 works of popular culture since its first appearance 1954. The most recent film, Shin Godzilla (2016), was made with extensive Japan Self-Defense Force (JSDF) collaboration and presented Japan’s modern military in a positive light. Extensive contents tourism has developed, both through local authority initiatives and through fan-led initiatives. However, extensive tourism related to JSDF sites indicates that whatever anti-nuclear and anti-war messages were in the original Godzilla film, the most recent film induces mainly tourism to consume characters, weapons, and images of destroyed sites.
