ABSTRACT
Rekijo are young female history fans who have developed an interest in real historical figures via the consumption of history-based pop culture. This chapter describes two examples of contents tourism by rekijo related to the Warring States period. The light novel Mirage of Blaze triggered an interest in visiting the Yonezawa Uesugi Festival from the 1990s. The historical image of Ishida Mitsunari was transformed by the game Sengoku Basara and the spin-off anime series, generating tourism in his hometown in Shiga prefecture. These examples show the potential for an image makeover of historical figures, and the tourism potential of historical losers.
