How are nationalism and national identity shifting in Qatar as a result of the regional crisis? This study explores whether this moment of geopolitical fluidity allows for changes in sociocultural behavior and norms among Qatari citizens. Specifically, this research uses the case study of the newly opened National Museum of Qatar to examine a state-crafted narrative of national identity and society’s response to this narrative. Our original fieldwork highlights the museum’s combination of desert and sea lifestyles to create a “unity” narrative of Qatari national identity, and explores the mixed reactions of citizens who feel varying levels of representation and inclusion in this narrative. This study concludes with a critical analysis of the malleability of national identity during times of political upheaval.