ABSTRACT
This chapter examines how business schools have evolved over the last decade, of the increasing diversity of business schools’ academic programmes. The clever creation of a valuable cohort of separate but related Financial Times rankings such as online Master of Business Analysis (MBAs), global MBAs, European Business Schools, Executive MBAs, Masters in Management, both post-experience And pre-experience, Masters in Finance and Executive Education (custom and open enrolment) demonstrates increasing programme specialisation and competition. It is possible that a mixture of complacency about past success, a historical inertia, and aversity to change in a very financially rewarding business school environment may constrain deans from innovation and model change. Yet the pandemic has brought technology-enhanced methods, and online learning into the forefront of debates about how to design business models and frame business school futures to align with the range of challenges associated with more inclusive forms of capitalism and environmental influences such as climate change.
