ABSTRACT
Talk about the circular economy (CE) in Nigeria is growing, and you are more likely to hear about CE on major media outlets in the country. Most of the efforts in the country have been mere discourses with little emphasis on actual enterprise development targeted at a circular Nigerian economy. It is important, therefore, to examine how these discourses (which are referred to as rhetoric in this chapter) could translate into enterprise development and what context specific catalysts would result in a circular Nigerian economy. To achieve this, the authors interviewed nine Nigerian CE practitioners. An analysis of the data revealed that the transition from rhetoric to enterprise development in CE works with the aid of some catalysts. The thematic analysis revealed two main types of catalysts: macro and micro. The term ‘micro catalysts’ refers to those factors and situations such as passion, experience, and attitude that CE practitioners demonstrate. At the macro level, government policies, culture, and infrastructure were identified as catalysts for a transition in Nigeria. The results show that with these catalysts in place, business models and innovative enterprises would thrive, leading to CE.
