ABSTRACT
Drawing on their own experience of leading digital change, the authors ask how museum leaders might support organisations within their digital transformation. Chapter 2 uses a survey of over fifty GLAM organisations from around the world, presenting an international picture of how digital has been shaped in museums and how it is shaping our cultural institutions today. The authors show how this research provided in-depth insights into how museums and cultural organisations are re-configuring their digital teams in order to define and drive success. They identify what they see as emerging patterns around the changing skills, and relationships of digital teams, and the implications for digital responsibility and activity across a cultural organisation, including how it is defined, funded, structured, and distributed. This chapter concludes that achieving full digital maturity will require organisations to use data and insights to guide strategy, secure adequate funding for digital activities and infrastructure, and measure the impact of their digital efforts. In particular, the authors stress the need for greater clarity in organisational decision-making and governance regarding digital activities and resource allocation, to ensure that digital strategies are effectively aligned with the overall mission and goals of the organisation.
