ABSTRACT

The chapter describes, explains, and attempts to describe the predictive models of digital development of sports organizations. The basis for this description will be the embedding and anchoring of sports organizations in modern business models and business excellence in the perspective of satisfaction in sports.

The chapter describes:

The cognitive and methodological aspects of the digital transformation of sport.

The organizational space of sport (real, virtual, media).

Business models in sport.

Business excellence models in sport.

The results of research on the digital maturity of organizations based on the example of sport.

The predictive model of digital excellence in sports organizations.