ABSTRACT
The innovation process is – at its simplest – a chain of events and processes starting with creativity, basic research and on through research and development. But at the back end, it’s all about diffusion and adoption, 1 changing people’s practices and confronting many cultural and institutional barriers in the process. Our topic is an amazing story about the process of trying to effect changes in traditional agricultural practices in Australia over a long-haul period. It is a very personal story of trying to bring regenerative agriculture to the landscape, an agriculture that’s working with and in harmony with nature and ecosystems; and moving towards ‘ecological literacy’ and beyond sustainability in the long term.
