Gunilla Lundahl is a Swedish journalist, educator, curator and activist who was a key figure in the design and architecture scene in Stockholm. She was active as a writer in magazines such as Form and Arkitekturtidningen, a teacher at Konstfack University College, and author of many books. Among other things, she was part of organising the well-known Scandinavian Design Students’ Organization seminars in the late 1960s. Adding to this, she was part of grassroot movements during the 1960s and 1970s that would organise well-known exhibitions such as The Model – A Model for a Qualitative Society (1968) and ARARAT (1976) both at Moderna Museet in Stockholm. This conversation departs from Gunilla Lundahl’s own experiences, as we talk about exhibition as activism. The conversation focuses not on what was shown in the exhibitions but instead emphasises the grassroots organisations, the making and politics. Hereby, the conversation produces histories that do not exist in the archives but also brings attention to practices that challenge the traditional understanding of design and its history.