The 1970s in Sápmi were coloured by political struggle for self-determination, which later led to the establishment of Sámi institutions like museums, archives and universities. Along with political manifestations, handicraft, duodji, as well as art and literature played a significant part in this. Through Sámi periodicals, Sámi archive materials and Sámi researchers of duodji several tracks are followed. These voices are seldom heard when western design history is written. How was duodji discussed at the time? How were exhibitions of duodji staged? Or more precisely how did practices like making duodji exhibitions differ depending on who, where and for whom they were produced. The strivings of the 1970s are underlying narratives when projects like AIDA – Arctic Indigenous Design Archives seek to establish Sámi design archives from a Sámi perspective and explore how Sámi archives can be organised and formalised?