ABSTRACT
Laid-Back Camp is a Japanese trans-media work that depicts the camping adventures of female high school students. It has gained popularity in China and inspired a series of travel practices. Through a qualitative investigation combining online ethnography, participant observation, and semi-structured interviews based on the multimodal approach, this chapter explores how audiences cross the barriers between representation and practice, fiction and reality, and geography through the consumption and production of media texts. The travel practices around Laid-Back Camp among Chinese audiences not only exemplify the blending of popular culture and outdoor culture but also widen the scope of the narrative world by spanning multiple geographical locations and cutting across multiple media. In addition to the horizontal extension through the dissemination of varied media content, polyphonic interpretation, and active creation of tourists also contribute to the vertical expansion of the narrative world. This research presents complex intertextuality in contents tourism and provides insights into the aspects of transnational, trans-cultural, and trans-media practices in media-induced tourism.
