ABSTRACT
Animal Suffering and Public Relations. The Ethics of Persuasion in the Animal-Industrial Complex is a co-authored volume critically reflecting on the ethics of persuasion in the case of industries whose profit depends on using and/or exploiting nonhuman animals and therefore whose persuasive efforts must, to some extent, involve relativising the harms we inflict on other animals. There is a wide acceptance of the need to problematise the ethics of businesses and their promotional efforts when having an impact on human lives or the environment as a whole. But the ethics of persuasion has been rarely discussed for industries including the use, often abuse, of individuals from other species. This introductory chapter explains why this is necessary, describes what the animal-industrial complex is about, and defines what is meant in this volume by the ethics of persuasion. This chapter ends with a summary of the contributions provided by the authors of this book.
