ABSTRACT
The global film market has been greatly impacted by the sudden outbreak of COVID-19. Like many other industries, in 2020, the global film industry suffered the strongest adverse impact ever in history. The global movie entertainment market is composed of theatrical content as well as content released in the form of digital video and DVDs. In 2020, the global home/mobile entertainment market reached $68.8 billion, an increase of 23.08 percent over 2019. The COVID-19 outbreak started at the end of 2019, fully broke out in 2020 and spread to nearly 200 countries around the world, becoming the most serious public health event in modern society. The outbreak of COVID-19 led to the closure of European cinemas for several months. In conclusion, it is obvious that the current production and distribution mode of the film industry has been unsustainable in the environment of technological change and continuous epidemic prevention and control.
