ABSTRACT
In October 2019, months before anyone had heard about COVID-19, the Spanish prime minister, Pedro Sanchez, announced that one of his government’s priority projects to boost the country’s economy would be to turn it into an audiovisual hub. Today, all eyes are focused on the vaccination process and the arrival of the new normal, in which the launch of a project like the Spain Audiovisual Hub makes perfect sense. It is true, Spain has never been a world superpower in the audiovisual field when it comes to production outcome, but it is a country where many of the greatest filmmakers of all times have found a perfect destination, thanks to its exceptional human and natural conditions, such as the wonderful climate and diversity of locations. The international film production and entertainment industry kept a keen eye on the incentive proposals that the Spanish government was expected to announce.
