ABSTRACT
Even soap operas, the most-viewed audiovisual product on a national scale, had their recordings cancelled, and old soap operas began to be replayed in their place. Thinking about the healthy maintenance of the body and mind of the Santos residents during social isolation, online cultural activities were developed with a focus on training, entertainment and physical activity in the Vila Criativa Online project. The Culture Department also contemplated 235 cultural projects and 74 cultural spaces through the Aldir Blanc Law of emergency aid to the cultural sector, sanctioned by the federal government, which transferred funds for the states and cities of the country. At the beginning of the pandemic, basic food baskets were also handed out on an emergency basis to the artists most in need, whose artistic and cultural activities were their only source of income.
