ABSTRACT
Cinema operation was worst affected by the pandemic and the whole industry was slowly transforming into an integration period. However, the government’s efficient control over the pandemic enabled the speedy economic recovery of many industries, including the film industry. Also, the high quality of films also contributed to the resumption. In face of the impact of the pandemic, the hardest hit part of the whole film industry chain was movie theatres, which were at the least significant end of the industry and had very limited power due to their relatively small volumes compared with upstream enterprises, insufficient cash flow, frequent personnel mobility and low risk-resistance capacity. In recent years, Chinese film audiences were becoming more and more mature and sensible and their aesthetic appreciation ability dramatically promoted. The pandemic has revealed that the social governance capabilities of Western capitalist countries have collapsed in big scale and their political, economic and cultural values have shown signs of decline.
