ABSTRACT
India is home to the public and private sectors as well as regional rural banks, which cater to the entire population in the country. Along with these categories of banks, the country also launched the post-payment banks (PPB), keeping in mind the welfare of the rural people around. To encourage the poor and underprivileged towards microsavings, it is important that the influence of the PPBs facilitating such functions is examined. Using 400 samples with a structured questionnaire, statistical tools such as principal component analysis and multiple linear regression are used to arrive at the results. The most common services, which are preferred by the customers, include the savings account, the current account, and the POSA, which is the special savings account offered by these banks themselves. The satisfaction of the customers with the PPB is found to be influenced by the physical facilities provided by these banks, such as their equipment being used, the tangible spaces offered, etc., the trust levels based on the secured transactional abilities of the bank, employee behaviour which includes the willingness of the employee to help the customers at every level. Looking into the challenges posed in the way of India's post-payment bank usage, it is the competition around them, the payment processing costs, and the security and privacy concerns that are mostly influencing the customers.
