ABSTRACT
Overtourism is a multi-faceted, complex and dynamic phenomenon. In practice and research, the challenge is to grasp it, to understand its development mechanisms and to find possible solutions to address it. In doing so, it is worth taking a specific, concrete view of what is happening, where, when and by whom. The visitor flow approach, which is based on information from frontline staff and local actors using maps, provides a practical solution to the problem. This allows all decision-makers, individually and collectively, to visualise and assess current and potential risks of overtourism, discuss them together and identify solutions. This paper demonstrates the benefits of the visitor flow approach and provides practical guidance for actions as response to the phenomenon of overtourism, which manifests itself as a social, strongly demand-driven occurrence in time and space.
