ABSTRACT
The growing problem of overtourism (Dodds & Butler, 2019) often relates to the soft aspect of a low level of tourism awareness and tourism acceptance at destinations (Fontanari & Traskevich, 2021). Thus, the challenges of reorientation of tourism development and mitigating overtourism raise the question of the basic understanding and guiding philosophy of tourism. To overcome subjective critical perceptions on the side of local communities, it is essential to draw the attention and sensitivity of residents to the positive tourism effects which touch and enrich everyone. This requires creating a stronger integration and interaction between tourists and residents. This way, social-cultural barriers and critical stresses can be reduced.
