ABSTRACT
Teaching and learning entrepreneurship has become a central goal of education in many countries in recent years. As a policy-driven concept derived from economic research, the introduction of entrepreneurship education has brought forth a number of didactic challenges in school. Most importantly, it needs to be framed within pedagogical and didactic theories to support teachers. In this chapter, we discuss potential aims and contents of contemporary entrepreneurship education through a Bildung-didactic perspective. We introduce the concept of entrepreneurial Bildung to serve as a didactic concept supporting teachers in the planning and implementation of teaching entrepreneurship. Entrepreneurial Bildung considers the needs of today’s and future generations to both get acquainted with and critically examine the marketized and global structures dominating contemporary society. It indicates a value-based understanding of creating different forms of both individual and collective value. Drawing on classic ideas of Bildung and the dialectic relationship of the individual and society, entrepreneurial Bildung challenges the traditional dichotomy between individualistic and collective in entrepreneurship education.
